ICAB

Sports

Year

Client

Instituto de la Confederación Argentina de Básquet

Service

Framer Web design

Transforming a growing educational platform into a scalable digital experience for Argentina's basketball community.

©2026 Instituto de la Confederación Argentina de Básquet

Challenge

The existing website had grown organically, resulting in inconsistent layouts, repetitive content and a navigation structure that made educational resources difficult to discover. The challenge was creating a clearer experience without disrupting the institution's growing catalog of courses and content.

Solution

Redesigned key sections including Courses, Webinars and Resources while building reusable CMS-driven components throughout the site. Simplified page structures, improved content hierarchy and standardized SEO fields, making the platform easier to maintain while delivering a more intuitive experience for visitors.