About Me.

© 2026

barth.catherine@gmail.com

I connect strategy, design and performance to create digital experiences that work.

I’m Catherine, a digital strategist, UX/UI designer and Framer developer with more than a decade of experience across digital marketing, e-commerce and visual communication.

My background allows me to look beyond aesthetics. I think about how people discover a brand, how they navigate its website, what builds trust and what ultimately helps them take action.

I work with startups, agencies and growing businesses to transform complex ideas into clear, polished and responsive digital experiences.

From defining the structure and messaging to designing the interface and building the final website in Framer, I stay involved throughout the entire process. The result is not only a website that looks good, but one that feels intentional, communicates clearly and supports real business goals.

Photography has also shaped the way I work, strengthening my understanding of composition, storytelling and visual direction. Today, I bring that perspective into every digital project I develop.

Based in Argentina, working with clients worldwide.

Services

1. Web Design & Framer Development

Responsive websites designed around clear business goals and built entirely in Framer. From content structure and visual direction to interactions, CMS and final implementation.

1. Web Design & Framer Development

Responsive websites designed around clear business goals and built entirely in Framer. From content structure and visual direction to interactions, CMS and final implementation.

2. UX/UI Design

Intuitive interfaces and user journeys that make digital products easier to understand, navigate and use across desktop, tablet and mobile.

2. UX/UI Design

Intuitive interfaces and user journeys that make digital products easier to understand, navigate and use across desktop, tablet and mobile.

3. Digital Strategy & Conversion

Strategic support connecting positioning, content, acquisition and user experience to identify friction and improve the path toward conversion.

3. Digital Strategy & Conversion

Strategic support connecting positioning, content, acquisition and user experience to identify friction and improve the path toward conversion.

4. Photography

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including family lifestyle, editorial, product, and brand photography.

4. Photography

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including family lifestyle, editorial, product, and brand photography.

Software Stack

Framer

No-code web design.

Figma

General Design Tool

Photoshop

Image editing

Illustrator

Graphic design

Meta Ads

Marketing Tool

Google Ads

Marketing Tool

Experience

Marketing Lead

BairesGeeks

2025–Present

Leading digital marketing, brand communication and user experience initiatives. I connect strategy, content, campaigns and design to create more consistent digital experiences.

Marketing Lead

BairesGeeks

2025–Present

Leading digital marketing, brand communication and user experience initiatives. I connect strategy, content, campaigns and design to create more consistent digital experiences.

Online Marketing Specialist

Bosch Argentina

2022–2025

Developed digital strategies, campaigns and reporting systems across paid media, e-commerce and online platforms, working with regional teams and multiple stakeholders.

Online Marketing Specialist

Bosch Argentina

2022–2025

Developed digital strategies, campaigns and reporting systems across paid media, e-commerce and online platforms, working with regional teams and multiple stakeholders.

Marketing Analyst

Supermercados El Abastecedor

2021–2022

Managed digital campaigns, e-commerce initiatives and performance analysis, helping improve acquisition, communication and the online customer journey.

Marketing Analyst

Supermercados El Abastecedor

2021–2022

Managed digital campaigns, e-commerce initiatives and performance analysis, helping improve acquisition, communication and the online customer journey.

Photographer

Freelance

2018–2021

Produced commercial, editorial and brand photography, managing projects from concept and art direction through production and post-production.

Photographer

Freelance

2018–2021

Produced commercial, editorial and brand photography, managing projects from concept and art direction through production and post-production.

South Latin Portfolio

Imbera Latinoamérica

2016–2018

Supported the coordination and commercial management of the company’s South Latin American portfolio, working across regional markets, internal teams and business operations.

South Latin Portfolio

Imbera Latinoamérica

2016–2018

Supported the coordination and commercial management of the company’s South Latin American portfolio, working across regional markets, internal teams and business operations.

Product Development & Marketing Analyst

Global Business Service

2013–2016

Worked across product development, commercial strategy and marketing analysis, coordinating suppliers, internal teams and business opportunities.

Product Development & Marketing Analyst

Global Business Service

2013–2016

Worked across product development, commercial strategy and marketing analysis, coordinating suppliers, internal teams and business opportunities.

Commercial Assistant

Global Business Service

2011–2013

Supported commercial operations, customer management, quotations and internal coordination, building the foundation for my later work in product development and marketing.

Commercial Assistant

Global Business Service

2011–2013

Supported commercial operations, customer management, quotations and internal coordination, building the foundation for my later work in product development and marketing.

Computer Specs

FAQs

What services do you offer?

I specialize in web design, UX/UI, Framer development, visual identity and digital strategy. The scope can cover a complete website project or a specific stage of the process.

Do you work with international clients?

Yes. I’m based in Argentina and work remotely with clients, agencies and teams from different countries.

How do you start a new project?

We begin with a short discovery call to understand the business, objectives, audience and project requirements. I then define the scope, timeline and recommended process.

Can you handle both design and development?

Yes. I can take a website from initial structure and wireframes through visual design and final development in Framer, keeping the entire experience consistent.

What is your pricing?

Pricing depends on the scope, complexity and timeline. After reviewing the project, I provide a clear proposal outlining deliverables, revisions and estimated completion time.

What if I only need small updates or one-off work?

Smaller improvements, landing pages, design adjustments and Framer updates can also be handled as focused projects or hourly work.

What services do you offer?

I specialize in web design, UX/UI, Framer development, visual identity and digital strategy. The scope can cover a complete website project or a specific stage of the process.

Do you work with international clients?

Yes. I’m based in Argentina and work remotely with clients, agencies and teams from different countries.

How do you start a new project?

We begin with a short discovery call to understand the business, objectives, audience and project requirements. I then define the scope, timeline and recommended process.

Can you handle both design and development?

Yes. I can take a website from initial structure and wireframes through visual design and final development in Framer, keeping the entire experience consistent.

What is your pricing?

Pricing depends on the scope, complexity and timeline. After reviewing the project, I provide a clear proposal outlining deliverables, revisions and estimated completion time.

What if I only need small updates or one-off work?

Smaller improvements, landing pages, design adjustments and Framer updates can also be handled as focused projects or hourly work.

What services do you offer?

I specialize in web design, UX/UI, Framer development, visual identity and digital strategy. The scope can cover a complete website project or a specific stage of the process.

Do you work with international clients?

Yes. I’m based in Argentina and work remotely with clients, agencies and teams from different countries.

How do you start a new project?

We begin with a short discovery call to understand the business, objectives, audience and project requirements. I then define the scope, timeline and recommended process.

Can you handle both design and development?

Yes. I can take a website from initial structure and wireframes through visual design and final development in Framer, keeping the entire experience consistent.

What is your pricing?

Pricing depends on the scope, complexity and timeline. After reviewing the project, I provide a clear proposal outlining deliverables, revisions and estimated completion time.

What if I only need small updates or one-off work?

Smaller improvements, landing pages, design adjustments and Framer updates can also be handled as focused projects or hourly work.

Years of experience

10+

Disciplines connected in one process

4

Strategy, design and implementation

End-to-end

Remote collaboration experience

International